Business Analytics
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Dr.M.S.Ranjith Kumar
Head
+91 422 - 236 9275
drranjithkumar@drngpasc.ac.in

Business Analytics
Department of Business Analytics
Business Analytics, a collective term referring to the processes, techniques, tools and technologies that derive insights, information and knowledge from the humungous amount of data available, is increasingly being used in industries. Unlike the conventional commerce programs, the domain of Business Analytics call for specialized knowledge and skills sets in operations research, marketing, statistics, machine learning, data mining computer science etc. Therefore, a high gestation period is required for an ordinary commerce graduate to become job ready in the analytics domain. The shortage of skilled under graduates in commerce who can deliver first hour productivity in the analytics domain is a major growth constraint for a sector that has generated huge demand.
The academic programme provides a deep dive into the fields of analytics and data science as well as the application of these concepts to real world problems while covering the fundamental management courses also. Graduates from this programme will develop their knowledge and skills in various analytical tools such as Apache Hadoop, SAS, Tableau, Power BI, WEKA, PYTHON, R, etc. for generating business intelligence pertaining to different functional areas of organizations belonging to a variety of industry domains. Graduates from this programme will be able to leverage Big Data and Analytics to help create more efficient business processes and more accurate performance reporting, in turn enabling businesses to become globally more competitive. The graduates will learn how to use data and models to support decision making, business transformation and growth.
The programme is designed to take students through a wide panorama of business related studies such as specifics of different industries relevant to them BCOM Business Analytics , drivers of different industries, market opportunities, specific infrastructure and technology characteristics, and organizational structures and factors. Students will work on case studies, complex business problems such as predicting and understanding customer buying trends, analyzing and modeling financial performance, optimizing organizational design, collecting and processing competitive intelligence. The three -year curriculum is aligned with the business analytics industry. The unique design of the Programme focuses on providing a high degree of industry exposure, by academic and functional experts from the business analytics industry, working in tandem.
This programme offers brilliant career pathways to those who have a penchant for commerce, mathematics, statistics, modeling and information technology & systems and want to create business value using big data and analytical tools and technologies.
Vision
- Develop depth understanding in the key technologies of data science and business analytics concepts with variety of skills, tools and techniques to understand data, examine business problems and bring about key business solutions in a structured manner.
- To enhance the knowledge and skills needed for the students to face the global employability.
Mission
- To educate practical, hands-on experience with commerce Analytics, statistics programming languages and big data tools through coursework and applied analytics experiences.
- To empower people by providing accessible, quality education to enhance employability and transform lives and create responsible analytical professionals with global standard.
Department Activities
S.No | Date | Event | Topic | Resource Person |
---|---|---|---|---|
Academic Year 2018-19 | ||||
1 | 11-Jun-18 | Guest Lecture | Opportunities in Analytics | Mr. Vinoth Kumar, Managing Director, Phoenix Analytical Technology |
2 | 23-Jun-18 | Alumni Interaction | Placement Opportunities | Mr. T. Sabarishwaran, Process Executive, Infosys Ltd., Pune |
3 | 20-Aug-18 | Guest lecture | Current Scenario in Data Analytics | Mr. Sreeram Kishore Chavali, Faculty member in Data Analytics Course, Santa Clara University, California – USA |
4 | 21-Aug-18 | Workshop | MongoDB – A NoSQL DB | Prof. Mrs. B. R. Laxmisree, Department of Computer Science Dr. G. R. Damodaran College of Science, Coimbatore |
5 | 6-Sept-18 | Workshop | Data Mining using WEKA Tool | Mr. S. P. Siddique Ibrahim, Department of Computer Science and Engineering, Kumaraguru College of Technology, Coimbatore |
Academic Year 2017-18 | ||||
01. | 22.06.2017 | Orientation Programme | Introduction to analytics | Dr.M.S.Ranjith Kumar Mrs.G.Kavitha Associate Professor Dept of Commerce (BA |
02. | 01.07.2017 | Orientation Programme | Carrier opportunities | Mr. Balaji Placement officer |
03. | 05.07.2017 | Guest Lecture | Data Analytics for Beginners | Mr.B.Baktha Kumar Managing directorPhoenix IT consulting . |
04. | 08.07.2017 | Guest Lecture | Work Shop On Spoken Tutorial | Mohammedhashim Spoken tutorial, IIT Bombay & MHRD |
05. | 26.07.2017 | Workshop | One Day Workshop On GST And Tally Overview | Mr.J.Sathya Narayanan Charted Engineer Mr.Muthu Kumar Srikara Technologies, Coimbatore |
06. | 21.08.2017 | Guest Lecture | Insight Into Analytics | Mr.B.Baktha Kumar Managing director Phoenix IT consulting |
07. | 2-Feb-18 | Guest Lecture | Insight Into Analytics | Mr.B.Baktha Kumar Managing director Phoenix IT consulting |
Academic Year 2016-17 | ||||
01. | 21.06.2016 | Orientation Programme | Realizing The Real | MR.E. Kumaran Associate Professor In Microbiology |
02. | 21.06.2016 | Orientation Programme | Carrier In Competitive Exams | DR.Muruganandham Co-ordinator IAS Academy |
03. | 21.06.2016 | Orientation Programme | Mathematical Puzzles And Aptitude | DR.Kandhaswamy Director –Mathematics . |
04. | 21.06.2016 | Orientation Programme | Attitude | DR.Bala Krishnan Professor/Head In Commerce (Banking And Insurance ) |
05. | 21.06.2016 | Orientation Programme | Reading Enrichment | DR.Thanga Manikandan Associate Professor In Tamil |
06. | 22.06.2016 | Orientation Programme | Carrier opportunities | Mr. Balaji Placement officer |
07. | 22.06.2016 | Orientation Programme | Modern Information Technology | Dr. Kumaravel Head Dept of computer science Dr.N.G.P Arts and Science College |
08. | 22.06.2016 | Orientation Programme | Classical Tamil | Dr .Murugasan Asst.professor Dept of Tamil |
09. | 22.06.2016 to 24.06.2016 | Bridge Course | Mathematics orientation | Department of Mathematics |
10. | 11-07-2016 to 15-07-2016 | Bridge Course | Accounts orientation | Department of Commerce BA&BPS |
11. | 18.07.2016 | Guest Lecture | Induction Programme on placement & opportunities | Thiru. K. Manikam Course Co-ordinator - B. Com BPS Tata Consultancy Services Chennai |
12. | 19.07.2016 | Guest Lecture | Orientation on Business English | Dr. J.P. Vandhana Assistant Professor & Co-ordintor for BEC Department of English Dr. N. G. P. Arts and Science College Coimbatore |
13. | 29.07.2016 | Guest Lecture & Association Inauguration | Motivation on Communication | Wonder Joky
Business Head, Eidos Training Company, Tatabad, Coimbatore |
14. | 10.01.2017 | Work Shop | Balance Sheet Analysis | CA. K.C. Senthilkumar (Chartered Accountant) CA.B. Senthil Kumar (Chartered Accountant) |
15. | 04.02.2017 | Guest Lecture | Awareness Programme On Online Certificate Courses (NPTEL) | Mr.R.Rajesh Kanna Assistant Professor Department of Computer Application Dr. N. G. P. Arts and Science College Coimbatore. |
16. | 21.02.2017 | Guest Lecture | Behavioral Dimension of Health | Dr .N.Rajendaran Psychologist Dr.N.G.P Information Technology |
17. | 10.03.2017 | Workshop | Workshop on Analytics | Mr.B.Baktha Kumar Managing director , Phoenix IT consulting Technical Director, Axiom Semantics Technical and Managing director ,Axiom IT consulting Chennai Dr.V.Bhuvaneshwarui Assistant professor Department of Computer Application School of computer Science and engineering, Bharathiar University |
18. | 16.03.2017 | Workshop | Retail And Market Research | Venkateshwaran Kubendran Sr. Manager Operation Tata consultancy services |
Extension Activities
S.No | Date | Event | Venue |
---|---|---|---|
Academic Year 2017-18 | |||
01. | 29.06.2017 |
Awareness On Drug Abuse | Collectorate, Coimbatore |
02. | 27.07.2017 |
Environmental Protection And Awareness Rally | A. Ganapathy Vice Chancellor Bharathiar University, Coimbatore Rajkumar Forest Ranger Coimbatore T.N. Hariharan IAS Coimbatore S. Lakshmi Assistant Commissioner of Police, Coimbatore |
03. | 2-Feb-18 |
Awareness programme on GST | Coimbatore |
Academic Year 2016-17 | |||
01. | 27.06.2016 |
Awareness on Drug Abuse | Collectorate, Coimbatore |
02. | 10.12.2016 |
Helping orphan people | Pathuvampalli |
03. | 10.01.2017 |
Consumer awareness | Government Primary school Karupparayan Palayam |
Value Added Courses
S.No | Batch | Semester | Course | Total students |
---|---|---|---|---|
Academic Year 2018-2019 | ||||
1 | II B.Com.(B.A.) | III |
Qlik View | 57 |
Student Achievements
Prizes Won in Paper Presentation/ Project Contest/Best Paper Award/Symposiums/Workshop
S.No | Date | Student Name | Organized By | Event | Prize |
---|---|---|---|---|---|
Academic Year 2018-2019 | |||||
1 | 27-Jul-18 | Arthi. R | Dr. A. P. J. Abdul Kalam Memorial Day - English Essay Writing | In-house | III |
2 | 27-Jul-18 | Sharmila. B | Dr. A. P. J. Abdul Kalam Memorial Day - Tamil Poem Writing | In-house | I |
3 | 27-Jul-18 | Atul Krishna. P | Dr. A. P. J. Abdul Kalam Memorial Day - English Poem writing | In-house | III |
4 | 12-Sept-18 | Vanitha. V Harini. G. K | Tech beat 18 | Department of Computer Technology | III |
5 | 12-Sept-18 | Atul Krishna. P Arthi. R | Tech beat 18 | Department of Computer Technology | II |
7 | 5-Jun-18 | Atul Krishna. P | Environment Day Celebration | Department of Corporate Secretaryship | II |
Academic Year 2017-2018 | |||||
01. | 12.8.2017 | Sharmila | Independence Day Function - Poetry Writing | Dr.N.G.P. Arts and Science College | II |
02. | 24.8.2017 | Atul krishna.P, Arthi.R |
Commercial blast –Presentation | Dept. of Commerce, Dr.N.G.P.Arts and Science College | II |
03. | 14.09.2017 | Atul krishna.P, Arthi.R |
International Ozone Day – Posture Making | Dept. of Hospital Administration, Dr.N.G.P. Arts and Science College | I |
Academic Year 2016-2017 | |||||
01. | 07.09.2016 | R.Gunavarthan R.S Kishore raja M.E.Pranesh N.Vibulan Raj |
One day International symposium on BUSINESS CHALLENGES UNDER GLOBALIZATION | Sri Saraswathy Thyagaraja College, Pollachi | Participation |
02. | 22.09.2016 & 23.09.2016 | Sujin Raj.K, Vibulan Raj.N |
Two days national level workshop on REAL TIME STREAMING ANALYTICS USING SPARK | Dr. N.G.P. Institute of Technology | Participation |
03. | 23.09.2016 & 24.09.2016 | M.E.Pranesh, R.Ramasajan, K.Yamini, G.Gowtham |
State level workshop on applications of statistical tools using R-language – A hands on training | Dr.N.G.P. Arts and Science College | Participation |
04. | 23.09.2016 & 24.09.2016 | Yamini. K | National level discussion on effects of DEMONETIZATION IN INDIAN ECONOMY | Dr.N.G.P. Arts and Science College | Participation |
NewsLetter
Under-Graduate Programme
B.Com. (Full Time) - Commerce Business Analytics
Duration | Commencement | Intake |
---|---|---|
3 Years | July | 60 |
Entry Requirements
- HSC Pass
Faculty Profile
01. Professor & Head | |||||
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Name: | Dr.M.S.Ranjith Kumar | |||
Qualification: | M.Com., M.Phil., PGDCA, NET, Ph.D. | ||||
Experience: |
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Specialization: | Research methodology ,Corporate Accounting | ||||
Email: | drranjithkumar@drngpasc.ac.in | ||||
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02. Assistant Professor | |||||
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Name: | Ms.Suganya. R | |||
Qualification: | M.Com. (CA), M.Phil. | ||||
Experience: |
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Specialization: | Human Resource Management, Financial Management | ||||
Email: | rsuganya@drngpasc.ac.in | ||||
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03. Assistant Professor | |||||
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Name: | Mrs.Kavitha G | |||
Qualification: | M.C.A., M.Phil. | ||||
Experience: |
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Specialization: | OOPs and Software Engineering | ||||
Email: | gkavitha@drngpasc.ac.in | ||||
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04. Associate Professor | |||||
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Name: | Dr. B. Maheswari | |||
Qualification: | M.Com., M.Phil., PGDCA, B.Ed., SET, Ph.D., M.Com. (CA) | ||||
Experience: |
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Specialization: | Finance, Marketing, Direct tax | ||||
Email: | maheswari@drngpasc.ac.in | ||||
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05. Assistant Professor | |||||
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Name: | Ms. Sumitha P | |||
Qualification: | M.Com., M.Phil., PGDCA, (Ph.D.) | ||||
Experience: |
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Specialization: | Marketing, HR | ||||
Email: | sumitha@drngpasc.ac.in | ||||
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